Wednesday, April 14, 2010

Stampin' Up! Color Renovation

Remember back in the 70s when we all had appliances that were Avocado Green or Harvest Gold? Would you want those in your home now? Would you go out and buy those colors today? Of course not. Your kitchen would be outdated. That is why Stampin’ Up! has decided to update their own color palette - to keep us fresh and current!

SU! has done extensive research over the last two years, watching fashion trends and crafting trends; they’ve done surveys of customers, demos, and artists; they’ve had study groups; they’ve closely watched what has sold well and what is getting dusty in their inventory. As a result, in July we will have a gorgeous new group of Core Colors.

In a nutshell, thirty colors will be leaving us at the end of June. We will have five brand-new core colors, and several of our favorite past (and a couple present!) In Colors will become Core Colors. We’ll have four new Color Collections (instead of Families). They are: Bold, Regal, Subtle, and Neutral. There will be ten colors in each Collection.

Our In Color program is changing a bit, too. We will still have five new colors every year, but now, they will stay with us for TWO years! For the new 2010-11 catalog year starting in July, we’ll have 45 colors with the In Colors. When the next catalog comes out in 2011, we’ll still have those 45 colors, and five more In Colors! From then on, we’ll have 50 colors to play with and use each year. Every three to five years, we will see some minor color changes to keep us current and on-trend.

I am SO excited about this!

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